I’ve been doing some serious thinking about how to improve the image I project to others, without actually improving myself. I think one possible area of image improvement is my address.

Currently, my address looks like this:

Just a numbered house on a numbered street. Nothing noteworthy about the number 3421. (Being divisible by 11, it’s not even prime.) What sort of image is projected by such an address? Maybe something like this:

That’s not my house (which looks more like this), but that’s not the point. It could be my house, for all anyone looking at my address knows. I like my house, and I sure don’t want to move again, but I want a more impressive address.

So here’s what I’m thinking:

See? Now I live at “One Gleeson Plaza,” and the nondescript shack you imagined vanishes, to be replaced by a sprawling complex with a granite facade. And a fountain.

Since my real street address is still written underneath “One Gleeson Plaza,” the postman will still deliver my mail to my house. The postal service reads addresses from the bottom up, ignoring any lines of text above the bottom address. You can write whatever you want there, and the mail still goes through.

I had considered “Three Gleeson Plaza” instead, which would evoke an even larger complex of at least three towers. But if there were three towers, obviously the administrative honchos would be in Tower One. Building Three would be for the loading dock, the warehouse, and other support functions. So I’m happy here in One, and you can just guess how many other buildings are on the site.